Feel Good Factor
ITV has launched a new nationwide initiative, inviting the public via www.itv.com/feelgoodfactor to join some of ITV's biggest stars to shape up and make 2009 an altogether healthier year.
The Feelgood Factor includes three ITV1 shows as well as a dedicated www.itv.com site, with a focus on helping viewers to make some positive changes for a healthier lifestyle for themselves and their families.
The Feelgood Factor is intended to link in with the Government's Change4Life campaign, described by the Department of Health as "a lifestyle revolution involving thousands of local organisations and charities which will help the nation eat well, move more and live longer".
Hosted by Myleene Klass and Eamonn Holmes, The Feelgood Factor aims to inspire viewers to make simple changes to their lifestyle. People will be encouraged by some of ITV's biggest names including Coronation Street stars Antony Cotton, Katherine Kelly and Michelle Keegan, who will be cooking up a healthy hotpot in the Rovers Return and a meaner leaner fry up in Roy's Rolls, with the help of celebrity chef Brian Turner. And stars from Emmerdale will prove that running can be fun as they train a pub darts team to attempt a half marathon.
As well as the nation's favourite celebrities taking part in healthy challenges, The Feelgood Factor will also launch a "Pound for Pound" plan, where viewers over the age of 18 can sign up to lose weight and at the same time raise money for charity. It's simple - for every pound in weight a viewer pledges to lose, their friends and family can each pledge a pound in cash or more for their chosen charity. The more the viewers lose, the more is raised for good causes.
All details of how to sign up for "Pound for Pound" is now available on www.itv.com/feelgoodfactor
Myleene Klass says: "The Feelgood Factor is going to be a great incentive for the public to have a look at their lifestyles. I'm learning all the time there's a healthier way of doing things. Being a mum makes the issue even more important for me and I'm always looking for ways to keep us fitter and healthier.
"I'm hoping some of my friends will be inspired to sign up for the Pound for Pound plan so I can sponsor them."
The Feelgood Factor is made by Initial, an Endemol company for ITV1. Executive producers are Louise Rainbow and Nic McNeilis. Commissioned for ITV1 by Guy Freeman, Controller of ITV Music and Events.
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